April 14, 2017

2Q17 IBM marketing campaign guidance and events

Now available: 2Q2017 IBM Business Partner Marketing Campaign Guidance.

This guide is fairly consistent with the 1Q guide, but it has been updated with the latest campaigns and assets to help support our strategy of winning in the Commercial segment.

In addition, here is a summary of some timely events that might help you in your planning considerations:

  • Digital Marketing Workshops
    These Introductory and Advanced Digital Marketing Workshops are designed to help your company quickly increase your digital marketing IQ and effectively reach prospects that are searching for solutions online. Take advantage of these complimentary workshops. Register today.
  • IBM Systems Technical University, May 22-26 in Orlando
    Event sessions are led by IBM developers, IBM Distinguished Engineers or product experts so your clients are learning from the A-team of the IBM technical community. Early Bird rate: $2,095 through April 16. Register today.
  • Leverage the NEW Storage Sales Conversations
    Be prepared to engage your customers with the right solution to fit their needs in each of the hottest growth areas.
  • Analytics Comes to you (full-day workshop for Business Partners only)
    Topics include: IBM Analytics Overview, Market and Product Update, Repositories and Appliances, Open Source, IIG, SPSS, FOPM, ECM, Watson Explorer, and Effective Discovery Calls for Selling Solutions.
    Register for any of these locations:
    Schaumburg, IL (April 18); San Francisco, CA (April 25); New York City (May 2); IBM Vision 2017 in Orlando (May 16-19)
  • Winning with Machine Learning (For Business Partners and Customers)
    Register to attend either of these locations:
    Chicago(April 13); New York City (April 18)
  • Watson Data Platform – Successful Selling
    Review this on demand webcast.
  • New! Simpler SaaS Financing
    Learnabout the additional options for annual and multi-year pre-paid subscriptions.