VP Marketing ATADATA
Every once in a while, new sources of data emerge that hold the power to transform how organizations drive, or derive, business value. In the ’80s, we saw point-of-sale. The ’90s brought web-clicks to the forefront of new currency for retailers over brick-and-mortar. Today, we are in the midst of another data-driven business opportunity with an immense amount of information revolving around social media, mobile, sensor and machine-generated data.
The substantial volume diversity and intricacy of the data are weakening the capabilities of existing technology stacks. Traditional data warehouse and business intelligence architectures were not designed to handle petabytes of structured and unstructured data in real-time, resulting in massive challenges for both IT and business organizations.
In order to compete in the new digital future, enterprises must become more agile and seek to innovate and disrupt on a faster cycle. The speed required to compete in this new future hinges on an enterprise’s ability to tap the full potential of the hybrid cloud.
The opportunity to help businesses realize and accomplish this transformation from a retrospective, half-data-driven business model, to a forward thinking model to help drive the new predictive enterprise, has lead cloud leaders like Amazon Web Services, Microsoft Azure, IBM, Oracle and Google Cloud Platform to build platforms with the promise of virtualization and cloud. The cloud offers businesses the opportunity to become agile, forward-looking, real-time and business optimized.
As far as getting to the cloud, the industry is still primarily reliant on traditional manual efforts for discovery, planning and execution of server migrations. These migration projects involve teams of consultants, as well as extended downtime to production applications and databases. As great as the current platforms the cloud service providers have built, these players have left a wide gap in transformation automation for enterprise end-clients. This is a massive problem!
When we take a deeper dive into the business transformations happening at the enterprise level, we see the primary motivations for adopting multi-cloud are related more to business factors than to technological concerns. Many enterprises, for example, adopt multi-cloud environments as a means of achieving maximum agility and flexibility while mitigating the costs and risks associated with lock-in to a particular platform or cloud.
But, how do we get there? This type of enterprise-level software is specifically built to handle the rapidly increasing volume, diversity and complexity of data and applications necessary for the future of business and they are what is driving this new breed of managed Workload Mobility Platforms.
Meeting the needs of service delivery partners and IT professionals, as well as the requirements of the executive and financial suite, these platforms are driving the future of the enterprise by enabling simple, cost-effective, scalable and rapid portability of both data and complete application stacks, finally unlocking the ability to drive the growth of topline revenue opportunities.
Once the realization of this shift into this borderless environment becomes embraced, we believe new business perspective can be achieved by a means of syncing the speed of business with the new speed and agility of the infrastructure.