May 2, 2018

Announcing new IBM Software co-marketing offer

2018 IBM Software 50/50 Co-Marketing Offering (CC1804-034)

The IBM Software 50:50 Co-Marketing Offering is designed to drive demand generation and revenue for IBM with eligible solution providers and resellers by encouraging the sales of IBM software-based solutions to customers.

Eligible Business Partners can use co-marketing funds during 2Q 2018 to execute awareness and demand generation tactics for IBM software solutions to generate new leads and progress existing SS4 Co-Marketing leads.

See IBM Channel Communications Letter CC1804-034 for details.