February 6, 2018

Important info about Channel Value Rewards revalidation

The IBM Channel Value Rewards (CVR) and IBM Channel Value Rewards – Software Sales and Software Sales Assist (CVR-S/SA) spring revalidation is scheduled to resume on March 21, 2018. Due to the multiple authorization and incentive changes that took place in April 2017 and replacing SVI, VAP-G and Small Deal Rewards incentive programs with CVR-Sales/Sales Assist and the SVP authorized distribution program with CVR, the semi-annual revalidation was not performed in 2017.

In order for Business Partners to continue to be authorized to resell IBM software, their value program approvals must be active. That means that if Business Partners were authorized to resell in the CVR program, they must continue to have the required certifications in place for the CVR-S/SA program.

For Business Partners to continue to be able to register CVR-S/SA opportunities and receive the CVR-S/SA incentive, they must have: (1) Sales Mastery and (2) Technical Certifications in their PartnerWorld profile for each CVR-S/SA Product Group for which they are currently approved. These certifications must be in place by March 21, 2018. Expired Product Group certifications do not count, and, therefore, prevent new opportunities from being registered for CVR-S/SA. The schedule of the Revalidation is as follows:

  • CVR-S/SA:
    • March 21, 2018 – Business Partners must have the required certifications in place for each of their CVR-S/SA approved Product Groups. Any CVR-S/SA notification and termination actions will take place after the end of the first quarter, as explained below.
    • First week of April 2018 – IBM will perform a second check and send out CVR-S/SA termination notices to the affected Business Partners. Termination of CVR-S/SA Product Groups will take place on the date indicated on the CVR-S/SA termination notices. Business Partners whose Product Groups are all terminated will have a 30-day wind down period to close their CVR-S/SA opportunities in order to receive the incentive.
  • CVR Authorization:
    • Second week of April 2018 – IBM will send out CVR termination notices to the affected Business Partners. IBM will check for CVR-S/SA authorization again at the end of the period indicated on the CVR termination notices. If the affected Product Groups are still missing CVR-S/SA approval, termination of those CVR Product Groups will take place then.

Please review the IBM Channel Value Rewards – Software Sales and Software Sales Assist Revalidation Web Page for the various options to determine your current certification status.

For additional information, please review the IBM Channel Value Rewards – Software Sales and Software Sales Assist Website

For questions, contact: 

Mary Beck
ECS Supplier Manager
IBM Software
Arrow Electronics
mbeck@arrow.com